Hawking Dreams: A Review of John Locke’s How I Sold 1 Million Ebooks in 5 Months

I finished How I Sold 1 Million eBooks in 5 Months feeling like I ate a full meal but yet left still hungry. My appetite unsatisfied I expected more though Locke delivered what he promised simply to tell his story. The best selling self-published author is the first to sell one million ebooks on Amazon. While it was not a single book but a crime series and a western title it nevertheless remains a major feat. With a two point business plan he offers sound advice more appropriate for the neophyte writer with dreams of making a mint selling ebooks. His advice is no different from dozens of other “How to for Dummies” books. Locke never claimed to teach successful internet marketing though he does rely on the three much touted tools of social media, Facebook, Twitter and a blog.

There is no secret formula. Locke is well trained in sales and marketing. His success came through trial and error recognizing what works and what doesn’t and building a solid marketing plan. Either by luck or happenstance he had the good fortune of writing a blog entry that went viral.  That plus other efforts produced strong name recognition.

The key is to keep ’em coming back, and the way to do that is by mastering the four P’s of Marketing: Product, Price, Placement, and Promotion. (1) Have a good solid Product (a good book); (2) Placement or distribution, having your product ready and easily available; (3) the Price must be competitive giving true value; and (4) developing an effective advertising and Promotional strategy.

None of this is easy and requires much work. A best seller boils down to a good book, getting the word out, and developing a strong following.  Locke admits he’s not a great writer but he does know how to appeal to the lowest common denominator with low prices.

At least that’s how I see it–and now after writing this review with some thought and perspective my meal digested and I’m feeling sated.