Social Media a 21 Step Program for Entrepreneurs

July 12, 2011 

A review of Crush It! Why Now Is the Time to Cash in on Your Passion

For those looking to launch a business or increase brand visibility a good primer for using Social Media as an effective business tool is Gary Vay ner Chuk’s Crust It! Why Now Is The Time To Cash in on Your Passion. The internet has crushed traditional forms of media particularly the print and rapidly encroaching on turf occupied by the film and electronic media. Social media, Facebook, Twitter, LinkIn and Flickr are ever present in our lives and the challenge of today’s entrepreneur is harnessing the power found in this new frontier called the Internet. Vay ner Chuk outlines a plan of action using his own story.

The braggadocios Vay ner Chuk’s success isn’t so much his story as it is that of a first generation American building on the success of his immigrant father. The elder came to the U.S. when the author was only three taking a job as liquor store clerk parlaying it into his own self-made Spirits retail fortune. Van ner Chuk gives proper credit to what he calls your DNA. He believes he inherited that entrepreneurial wherewithal from his father. But unlike this author many of us are not the heir apparent of such good fortune.

The author’s premise is learning to navigate the digital waters of social media to build a business and promote a personal brand based around what you love most, and you will only be limited by how far you want to sail. He lives by three rules: love your family, work super hard, and live your passion. Publishers Weekly criticized the book as nothing new, and I have no argument there but found value in his building instructions. It’s a 21 step-by-step program for achieving a greater internet presence and building your brand. It is the same program I have followed long before I heard of this author. So indeed there is nothing new, but helpful to the neophyte in laying out a tried and true structured plan of action.  He details in 21 steps from where to launch your voyage and how to sail to business success.

It’s now a given, social media has evened the playing field, destroying the “gate-keepers” who had previously dictated the distribution of content. Applying a social media strategy can help turn you turn your business into money.

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